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Tuesday, 29 April 2008

Medical Product with NCD

Prudential may roll out medical products with No Claim Discount (NCD) in Malaysia. There are also 2 to 3 new retirement products in the plan.

The Company will also spend RM2 mil in rebranding, with a 10-week campaign themed "The Face You Can Trust".

Some facts/statistics/strategies:
  • New business annual premiums: RM606 mil (2007) vs RM496 mil (2006), growth rate: 23%
  • Market share: 21% (2007), 19% (2006)
  • Build other distribution channels: direct marketing, online technology and bancassurance
  • Agency force 9,000 (current), 14,000 (2010)

Source: Business Times

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posted by Teh Loo Hai @ 9:59 AM   0 Comments Links to this post

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