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Tuesday, 15 July 2008

Financial Planning key to improve Penetration Rate

The current insurance penetration rate of 40.1% can be further improved if the industry focuses on financial planning. Manulife's CEO opines that the distribution of products should be more on needs-based approach rather than product-pushing approach.

LIAM's President concurs and thinks that the industry needs to create branding and educational campaigns to show the value of life insurance and financial planning.

Source: The Star

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posted by Teh Loo Hai @ 2:51 PM   0 Comments Links to this post

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