Insurance News
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Friday, 25 July 2008
HLA Promise
HLA has collected RM10 mil in premiums since the soft launch on 14 July of its new product HLA Promise.Product Features:
- Participating endowment providing S.T.A.R. benefits:
- S: Savings - guaranteed lump sum at maturity
- T: Total Protection - TPD & death benefits
- A: Assured Income - guaranteed increasing regular cash payments
- R: Reinforced Benefits - Option to continue receiving cash benefits until maturity in event of TPD, Critical Illness (CI) or Death (double payment in the event of CI)
- Entry age: 1 month to 55 years
- Minimum sum assured: RM20,000
- Flexible payment period: 6, 8 and 10 years
Other statistics on HLA:
- Regular premium sales grew 154% for FY 2008
- Life insurance customer base: 350,000
Source: The Star, Business Times & TAS Research

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