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Saturday, 19 July 2008


Prudential targets to equip 1,000 of its wealth planner with customised laptops co-branded with Dell, loaded with PRUway software, enabling them to do transactions while on the move.

PRUway software is able to recommend a suitable financial solution for clients after evaluating their financial data. Prudential invested RM12 mil in the notebooks with RM3.4 mil in the costs of hardware and a large percentage of the balance in development of PRUway.

Another 1,000 wealth planners will be equipped with the notebooks in 2009. The eventual target is 5,000 over the next 3 to 5 years.

New product in pipeline: Pru-Cash Premier, a 10-year pay product.

Source: The Star & Business Times

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