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Sunday, 10 August 2008
PruBSN to Boost Non-Muslim Market
Prudential BSN Takaful Bhd (PruBSN) plans to strengthen its position in the non-Muslim market, which makes up 35% of its customers.Some business initiatives in the pipeline:
- A pure protection product for bancatakaful to be introduced this year.
- 2 new products and 2 new riders to be launched next year for agency distribution.
- Offices to be set up by end-end in Shah Alam, Johor Bahru. 3 more in other areas next year.
A marketing and administration centre was set up in Wangsa Maju last Friday.
Source: Bernama
Labels: Business Targets, Products, Prudential BSN

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