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Wednesday, 17 September 2008

HLA's Strategies

Hong Leong Assurance Bhd (HLA) has come up with strategies to strengthen its life and general insurance businesses:
  • Distribution: Increase number of quality agents, more comprehensive training programmes. Leverage on Hong Leong Bank for bancassurance and introduce insurance specialists in bank by early next year.
  • Products: Innovation. Premier Cash, AUD Guaranteed Income Savers Plan and HLA Promise had done well.
  • Enhancement of customer experience: Continue to improve systems and procedures
  • Strengthen personal lines of GI: Focus on PA, home fire and content to increase underwriting profits

Some statistics:

  • Market share: Life (6.3% ), General (4.4%)
  • Rank: Life (6th), General (7th)
  • Agency: 4% of industry agency force
  • Life regular premium: RM140 mil compared with RM77 mil a year earlier
  • GI underwriting profits: RM20.8 mil (FY2008) vs RM14.8 mil (FY2007)

Sourcve: The Star

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posted by Teh Loo Hai @ 2:30 PM   0 Comments Links to this post

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