Insurance News
Brief insurance news and digest for the busy executives. A handy insurance news archive with main focus on Malaysia. Disclaimer: While all attempts are made to ensure the accuracy of the news herein, we will not be liable for any loss arising from the use of any information contained in this blog. You may reproduce materials published here provided the source (news.actuaries.com.my) is properly acknowledged.
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Wednesday, 17 September 2008
HLA's Strategies
Hong Leong Assurance Bhd (HLA) has come up with strategies to strengthen its life and general insurance businesses:- Distribution: Increase number of quality agents, more comprehensive training programmes. Leverage on Hong Leong Bank for bancassurance and introduce insurance specialists in bank by early next year.
- Products: Innovation. Premier Cash, AUD Guaranteed Income Savers Plan and HLA Promise had done well.
- Enhancement of customer experience: Continue to improve systems and procedures
- Strengthen personal lines of GI: Focus on PA, home fire and content to increase underwriting profits
Some statistics:
- Market share: Life (6.3% ), General (4.4%)
- Rank: Life (6th), General (7th)
- Agency: 4% of industry agency force
- Life regular premium: RM140 mil compared with RM77 mil a year earlier
- GI underwriting profits: RM20.8 mil (FY2008) vs RM14.8 mil (FY2007)
Sourcve: The Star
Labels: Business Targets, HLA

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