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Tuesday, 7 October 2008

AIA's Next Generation Strategy

Targets:

  • Doubling new business (NB) premiums over the next 3 years!
  • Maintain at least 20% growth in NB premiums in 2008

Details of Next Generation Strategy:

  • Inject "younger blood" into the group sales force to reach a younger group of customers (existing agency force: 9,000, target by November 2008: 10,000)
  • Target 20 to 30-year-old age group customers
  • Set up Next Generation Centres in Kuala Lumpur, Penang and Johor Baru (budget: RM8 to 10 mil for the 3 centres)

Source: The Star

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posted by Teh Loo Hai @ 10:05 AM   0 Comments Links to this post

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