Insurance News
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Tuesday, 7 October 2008
AIA's Next Generation Strategy
Targets:
- Doubling new business (NB) premiums over the next 3 years!
- Maintain at least 20% growth in NB premiums in 2008
Details of Next Generation Strategy:
- Inject "younger blood" into the group sales force to reach a younger group of customers (existing agency force: 9,000, target by November 2008: 10,000)
- Target 20 to 30-year-old age group customers
- Set up Next Generation Centres in Kuala Lumpur, Penang and Johor Baru (budget: RM8 to 10 mil for the 3 centres)
Source: The Star
Labels: AIA/AIG, Business Targets

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