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Tuesday, 16 June 2009

CIMB Aviva sets targets

CIMB Aviva sets the following targets:
  • Top bancassurance player by 2011
  • Top takaful player by 2011

The company claimed to be the 3rd largest bancassurance player currently.

Some info on CIMB Aviva:

  • 90% of products distributed through banks, mainly CIMB bank
  • Also uses tele-marketing and direct marketing
  • Will consider other distribution channels after bancassurance business pick up
  • Launch of EasyLife Solutions increased sales of regular premium investment-linked

Source: The Star

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posted by Teh Loo Hai @ 6:54 PM   1 Comments Links to this post

1 Comments:

At 16 June 2009 7:33 PM , Anonymous Anonymous said...

Top means what? Top 3? Top 5? Top 10? I thought goals must always be specific.

Is there an official ranking of bancassurance players in the market?

 

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