Prudential Korea sings different tune

It is interesting to read that in Korea, Prudential seems to sing a totally different tune than their counterparts in this region. Some of the points mentioned by the CEO in the interview are:

• Concentrating on whole life insurance, shying away from variable life
• Sticking to direct agency force, shying away from bancassurance, TM
• "Insurance is for protection. For savings, one should go to the bank, and for investment one should go to a securities company. I don't think insurance companies can do these better than them"
• Bancassurance is not good for customers
• "When added up for lifetime, insurance premium is more expensive than a Mercedes"
• Doubtful about banks would conduct regular financial analysis for customers

Is the market in Korea so much different from here?

Source: The Korea Times