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Thursday, 23 July 2009
Great Eastern partners OCBC in bancassurance
Great Eastern has tied up with OCBC in bancassurance. Such tie-up of foreign-owned bank and foreign-owned insurer was not permitted before the liberalisation of the market.2 new bancassurance products were launched: MaxMoney Plus and MaxMoney Back.
Targets set:
- MaxMoney Plus: RM12 mil by end 2009
- MaxMoney Back: RM6 mil by end 2009
- OCBC to have 10-15% market share in bancassurance in the long term
Source: The Star, Business Times
Labels: Bancassurance, Great Eastern, Liberalisation, Products
About Me
- Name: Teh Loo Hai
- Location: Kuala Lumpur, Malaysia
Loo Hai is an actuarial recruiter cum actuarial consultant. He has over 20 years of work experience gained in Malaysia and Australia in the actuarial, insurance, takaful and pension fields.
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