Prudential's strategies

Prudential's new CEO has made known his strategies going forward:

On distribution:

• Builds its telemarketing reach, possible tie-up with telcos
• Looks for more bancassurance partners, current sole partner is Standard Chartered
• Continues to expand its agency force (currently 10,300)
• Turns more agents to wealth planners (1,800 as at Dec 2008)

On product strategy:

• Relook at traditional products

On customer service, focus on 5 key service points:

• Application is made
• Policy is issued
• Bill is issued
• Policy request is made
• Claim is made

Source: Business Times