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Monday, 19 October 2009

Great Eastern's growth factors

Great Eastern is counting on the following factors to further grow its business:
  • Agents are better equipped with knowledge and training
  • Current low insurance penetration rate, especially the younger workforce
  • Introduction of affordable and well-rounded protection plans
  • Advertising campaign to create awareness of the benefits of being insured
  • Increase efficiency via IT, e.g. E-submission
  • Capitalise on liberalisation thru bancassurance and establishment of new branches
Source: The Sun

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posted by Teh Loo Hai @ 11:21 AM   0 Comments Links to this post

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