Insurance News
Brief insurance news and digest for the busy executives. A handy insurance news archive with main focus on Malaysia. Disclaimer: While all attempts are made to ensure the accuracy of the news herein, we will not be liable for any loss arising from the use of any information contained in this blog. You may reproduce materials published here provided the source (news.actuaries.com.my) is properly acknowledged.
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Monday, 19 October 2009
Great Eastern's growth factors
Great Eastern is counting on the following factors to further grow its business:- Agents are better equipped with knowledge and training
- Current low insurance penetration rate, especially the younger workforce
- Introduction of affordable and well-rounded protection plans
- Advertising campaign to create awareness of the benefits of being insured
- Increase efficiency via IT, e.g. E-submission
- Capitalise on liberalisation thru bancassurance and establishment of new branches
Labels: Bancassurance, Great Eastern, Liberalisation

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