Insurance News
Brief insurance news and digest for the busy executives. A handy insurance news archive with main focus on Malaysia. Disclaimer: While all attempts are made to ensure the accuracy of the news herein, we will not be liable for any loss arising from the use of any information contained in this blog. You may reproduce materials published here provided the source (news.actuaries.com.my) is properly acknowledged.
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Thursday, 22 October 2009
STMB's strategies to increase market share
STMB aims to achieve 50% market share in 2-3 years' time from the current 40% by implementing the following:- Introduction of competitive and innovative products
- Expansion of distribution channels
- Moving into multi-racial target market
- Increase its visibility and brand awareness with RM15 mil rebranding exercise
Source: The Star
Labels: Business Targets, Products, Takaful Malaysia
About Me
- Name: Teh Loo Hai
- Location: Kuala Lumpur, Malaysia
Loo Hai is an actuarial recruiter cum actuarial consultant. He has over 20 years of work experience gained in Malaysia and Australia in the actuarial, insurance, takaful and pension fields.
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