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Saturday, 31 October 2009

TM Asia's market share target and strategies

TM Asia targets to achieve 10% market share in 3 to 5 years time. Its market share was 1.5% in 2007.

Strategies to achieve the target:
  • Increase number of agents: from 2,700 currently to 3,500 in the next 2 years
  • Rebrand
  • Bancassurance: in talk with 1 bank currently
  • Group insurance: targets 1,400 Japanese companies in Malaysia

Source: The Star

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posted by Teh Loo Hai @ 12:03 PM   0 Comments Links to this post

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