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Tuesday, 8 December 2009
Uni.Asia's distribution strategy
Uni.Asia says it is on multiple distribution strategy and is stronger in alternative distribution than in tied-agency system.Uni.Asia currently has 4 bank partners and is looking for more bancassurance tie-ups. Products are claimed to be tailor-made after analysing profile of banks' customer base. The market share of the company in regular premium bancassurance products is claimed to be 36%, ranking number 1 in the industry.
The company has also expanded its other sales channels such as telemarketing, direct marketing and worksite marketing.
Source: Business Times
Labels: Agents, Bancassurance, Uni.Asia

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